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Building Strong Brands - Interview w/ Joel Tracey
Overview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews Joel Tracey, Principal Brand Strategist at JTC Marketing. In this conversation, Drew and Joel discuss the significance of brand strategy and equity in marketing. Joel, a creative marketing expert, emphasizes the importance of consistency in branding and how it builds trust with customers. They explore the connection between brands and local culture, the balance between long-term and short-term business strategies, and the role of customer experience in retail and sports branding. The discussion highlights practical examples and insights on how businesses can enhance their brand equity and foster lasting customer relationships.
Connect w/ Joel & JTC Marketing:
Connect w/ Drew & StealthX:
View all episodes
By StealthXOverview:
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode, Drew interviews Joel Tracey, Principal Brand Strategist at JTC Marketing. In this conversation, Drew and Joel discuss the significance of brand strategy and equity in marketing. Joel, a creative marketing expert, emphasizes the importance of consistency in branding and how it builds trust with customers. They explore the connection between brands and local culture, the balance between long-term and short-term business strategies, and the role of customer experience in retail and sports branding. The discussion highlights practical examples and insights on how businesses can enhance their brand equity and foster lasting customer relationships.
Connect w/ Joel & JTC Marketing:
Connect w/ Drew & StealthX: