In this episode, we have a special discussion on the importance of building strong business partnerships. Mike Eterno, Channel Business Manager at Barracuda Networks, and Kyle, President & CEO of CIT, dive deep into what makes a true partnership in the business world. From understanding each other's strengths to the critical role of communication, we cover it all. Whether you're wondering how to maintain existing partnerships or forge new ones, this episode offers valuable insights and practical advice for businesses of all sizes. Tune in to learn more about fostering a collaborative environment where everyone, from vendors to customers, benefits.

Learn more here

00:00 Introduction and Guest Welcome

00:26 Defining True Partnerships

03:06 Maintaining and Building on Existing Relationships

07:11 Customer Advocacy and Communication

19:35 Vendor Due Diligence and Expectations

30:16 Closing Remarks and Summary