Building Strong Foundations as a Business Owner with Jessica Lackey

On this episode of Accelerate Your Business Growth, Jessica Lackey tackles some of the biggest myths surrounding entrepreneurship. From the belief that business owners need to create processes by themselves to the pressure to constantly grow and hustle, Lackey offers valuable insights into building a thriving business that revolves around strong principles and values. She stresses the importance of aligning what a business is selling with the client's experience, setting clear expectations for engagement, access, and pricing. Lackey also offers tips for hiring the right support staff, creating an operating manual, and understanding personal philosophies to ensure both business success and personal fulfillment. Listeners will gain a greater understanding of the profit-at-all-cost mentality, the importance of investment return, and the necessity of evaluating the likelihood of making money back on a service. This episode is filled with valuable insights for any entrepreneur looking to master the art of running a profitable and sustainable business.

Jessica Lackey is a seasoned service provider who understands the importance of delivering quality work and excellent customer service. She has witnessed how organizations can scale too fast and lose sight of the customers' needs. With years of experience under her belt, she has learned how to effectively communicate with clients and ensure that their expectations are met. Jessica is committed to delivering results and providing exceptional service to all of her clients. She believes that great processes and systems are key to success, and she implements them to ensure that her clients always feel valued and supported.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Quotes:

Setting Prices for Small Business Owners: "For the individuals I wanted to serve, the price I had kind of gone to the market with, people are like, I truly can't afford this. And so I needed to look at my business finances to say how can I bridge the gap between what my business needs and what is the truly ability to pay for some of the target I want to serve?"— Jessica Lackey 00:06:06

Outsourcing Marketing and Social Media: "I see too many people try to outsource their social media and their marketing without having an impeccable message, without having an impeccable brand voice and brand guidelines and then they're frustrated because their social media person isn't capturing their voice."— Jessica Lackey 00:15:06

"Designing a Business with Your Values: 'What are your principles and what are your values as a business owner and how do you want to treat your team, how do you want to treat your clients, how do you want to treat the environment in which you work in?' These are deeply personal questions to consider as you're looking at the next stage of growth."— Jessica Lackey 00:19:35

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