In this episode, we sit down with Jeff Hiser, owner of Polaris Athlete, to talk about NIL from a different perspective. How it helps athletes prepare for life after sports and their future careers. The money is great, but there’s much more to NIL than flashy deals.

We discuss how NIL can be a tool for learning real-world skills like responsibility, financial literacy, and personal branding. Jeff shares how Polaris combines academic advising, recruiting guidance, and NIL education to give student-athletes a foundation that lasts well beyond their playing days.

This conversation shows how NIL, when approached the right way, can set athletes up not just for short-term opportunities, but for long-term success in school, business, and life.