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Building Stronger PR Strategies: A Recap of the January Media Series
In this episode of The Association 100 Podcast, host Colleen Gallagher concludes the January media series with an engaging panel discussion featuring O&U’s Meghan Henning, Co-Founder and Senior PR Strategist, and Keaveny Hewitt, Senior Account Executive. Together, they reflect on key takeaways from the series and share insights from their experiences into building meaningful media relationships, adapting to the evolving landscape, and celebrating PR wins.
Key Highlights:
Evolving Media Outreach: Meghan shares how media relations have returned to prioritizing relationships, emphasizing the value of personalized connections over mass pitches.
Personalized Pitching Strategies: Keaveny discusses her success with leveraging shared interests to establish rapport with journalists, transforming transactions into genuine collaborations.
Navigating Challenges: Learn how persistence, adaptability, and a deep understanding of news cycles can help overcome the frustration of unanswered pitches.
Celebrating PR Wins: From local broadcast placements to building trust with reporters, the team highlights the importance of recognizing and learning from successes.
Becoming the Go-To Source: Colleen and her team discuss strategies for using earned media to position associations as thought leaders, emphasizing the role of authentic opinions and proactive storytelling.
Join us for this insightful wrap-up as we reflect on the lessons learned and strategies shared throughout the January media series, setting the stage for even more impactful PR efforts in 2025.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Coming Soon: Don’t miss our February advocacy series, where we’ll share actionable tips for associations navigating advocacy under a new administration!
View all episodes
By OnWrd and UpWrd
5
1313 ratings
In this episode of The Association 100 Podcast, host Colleen Gallagher concludes the January media series with an engaging panel discussion featuring O&U’s Meghan Henning, Co-Founder and Senior PR Strategist, and Keaveny Hewitt, Senior Account Executive. Together, they reflect on key takeaways from the series and share insights from their experiences into building meaningful media relationships, adapting to the evolving landscape, and celebrating PR wins.
Key Highlights:
Evolving Media Outreach: Meghan shares how media relations have returned to prioritizing relationships, emphasizing the value of personalized connections over mass pitches.
Personalized Pitching Strategies: Keaveny discusses her success with leveraging shared interests to establish rapport with journalists, transforming transactions into genuine collaborations.
Navigating Challenges: Learn how persistence, adaptability, and a deep understanding of news cycles can help overcome the frustration of unanswered pitches.
Celebrating PR Wins: From local broadcast placements to building trust with reporters, the team highlights the importance of recognizing and learning from successes.
Becoming the Go-To Source: Colleen and her team discuss strategies for using earned media to position associations as thought leaders, emphasizing the role of authentic opinions and proactive storytelling.
Join us for this insightful wrap-up as we reflect on the lessons learned and strategies shared throughout the January media series, setting the stage for even more impactful PR efforts in 2025.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Coming Soon: Don’t miss our February advocacy series, where we’ll share actionable tips for associations navigating advocacy under a new administration!
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