Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data.

In this episode, JP Spagnolo, VP of Strategic Enrollment Management and Marketing at Capital University, joins the podcast to share how building relationships through data helps craft clear, compelling, and resonant marketing messages.

Some topics that were covered:

- 2 core elements of marketing

- The importance of data to any marketing strategy

- Being more precise when communicating needs to third-party vendors

Want to reach out to JP Spagnolo?

- Send him an email

- Reach out on LinkedIn

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?

Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check out Caylor Solutions or Think Patented.
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

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