Richard Walsh and Craig Lenard explore the construction industry's intricacies and hidden profits. Craig shares his journey in overcoming challenges in the family business and the role of business advisors. They discuss Craig's health issues, leading to a focus on building healthy, high-performance homes. The conversation covers marketing strategies, resale value benefits, and the importance of quality and integrity. They highlight vision-driven business culture, profitability in service industries, and catering to high-end clients. Craig concludes with insights on client service and the role of integrity in business success.

(0:00) Introduction to Craig Lenard and building practices

(0:41) Strategy for uncovering hidden profits

(1:08) Introduction to guest Craig Leonard

(1:46) Craig Leonard's background in construction

(2:52) Overcoming challenges in the family business

(4:06) Dynamics of family business continuation

(7:27) The impact of business advisors and coaching

(10:25) Growth and business venture expansion

(13:10) Aligning new ventures with core business

(18:22) Personal health issues and home mold discovery

(25:51) Revolutionizing building for healthy homes

(27:09) High performance homes and benefits

(29:58) Marketing healthy homes

(32:19) Resale value and long-term home benefits

(34:52) Communicating technical aspects to clients

(37:14) Quality and nonnegotiables in construction

(41:13) Owning subcontractors to ensure quality

(43:40) Integrity in client interactions

(45:28) The role of integrity in business success

(47:24) Business practices and serving clients well

(49:39) Vision-driven business and culture

(51:22) Understanding profitability in service industries

(52:17) Service aspect and higher-end clientele

(53:11) Conclusion and thanks to Craig Lenard

(53:24) Sponsor: Sharpen The Spear Coaching