Liam Moroney is no stranger to the ups and downs of startup life. 

“[T]here’s enormous risk that comes along with working at a startup, you don’t have the stability or predictability that a lot of big companies have,” says Liam who is VP of Marketing at Rocketrip, which helps enterprise companies reduce travel costs through employee award incentives. Rocketrip is Liam’s fourth startup. 

It’s a good thing that Liam can handle riding a professional roller coaster — doing marketing for a travel-related startup in the age of COVID-19 is tricky.    

In this episode, Liam discusses his tactics for changing the game for the travel rewards industry through content marketing, including the importance of updating Rocketrip’s messaging and the overall go-to-market strategy, with the understanding that there will be new concerns for travelers post-COVID. 

“There are anxieties. There are going to be challenges. There are going to be stresses when it comes to travel,” Liam acknowledges. “So we want to make sure that we’re leaning into that because we don’t want people to travel more than they need to, or more than they’re comfortable to.”

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.