Welcome back to Scaling Wellness! In this episode, I’m pulling back the curtain on what it really takes to build a successful digital wellness business - “luck”, hustle or “ease”?

For years I’ve been brilliant at hustle, head down, hard work, do-the-thing energy. But ease? That’s something I’ve had to consciously create. And what I’ve learned (and now teach my clients) is that success happens in seasons. There are times to push and times to pause, times to build and times to optimise.

In this episode, I share:

💡 The four distinct phases every digital wellness business goes through

⚡️ Why hustle isn’t the enemy, it’s a season

🧭 How structure replaces grind and brings you true freedom

🌊 The moment when “luck” starts showing up (and why it’s actually strategy in disguise)

Whether you’re just building your first digital programme or ready to move from launch chaos to flow, this one’s for you.

🎧 Listen now and see which phase you’re in.

🔗 Links mentioned:

• Scaling Wellness Accelerator: www.carolinecopp.co.uk/scaling-wellness-accelerator
• Digital Course Creator: www.carolinecopp.co.uk/DCC-info
• Free training — Wellness Programmes that Scale - https://www.carolinecopp.co.uk/wellness-programmes-that-scale
• Website: www.carolinecopp.co.uk
• Instagram: @carolinecopp