HOW THEY DID IT! Unique stories partnerships-led sales and success.

Building Successful Implementation Partnerships w/ InsightSquared and Aptitude 8

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This is the episode to listen to if you are either a robust tech product interested in building an implementation partner program, or an agency interested in becoming a trusted implementation partner of a top technology company. With us is Ben Turner who runs partnerships for InsightSquared and Connor Jeffers, CEO of Aptitude 8, one of his top Implementation Partners.

  • What it is an “implementation partner”?
  • Qualifying your product to support ‘implementation’ partners?
  • What the agency partner needs to have / be to be a successful implementation partner?
  • What’s needed to ensure success in this unique partnership?
  • What both sides should know about when things break?
  • Operations: Communication… Alignment… contracts...
    • Enablement: documentation, assets, case studies, co-marketing around those ideal case studies…


    This is the episode to listen to when you want to get a better implementation or expert partner program setup.


    Suggested partnerships tech:

    Sendoso - The leading sending platform.

    Partnerstack - Partner tracking and payouts.

    Reveal - A free account mapping solution.


    ...more
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    HOW THEY DID IT! Unique stories partnerships-led sales and success.By Alex Glenn
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