GTM Expertise Interview with Tomer Azenkot, CEO of Vee24

In this episode, Tomer Azenkot, CEO of Vee24, opens up about what it really takes to build and scale a high-performing sales team. He shares why hiring the right people goes far beyond resumes, how to keep teams motivated beyond compensation, and why patience is a critical ingredient in the sales process. Tomer also explores the role of meaningful conversations and authentic relationships in driving success, the ongoing challenge of hiring true A players, and the essential feedback loop between sales and product. His perspective underscores that winning in sales isn’t just about closing deals—it’s about deeply understanding customer needs and fostering a collaborative, growth-focused team culture.