In this conversation, Tomer Azenkot, CEO of Vee24, shares insights on building a successful sales team, emphasizing the importance of hiring the right people, maintaining motivation beyond compensation, and the significance of patience in the sales process. He discusses the value of meaningful conversations and relationships in sales, the challenges of hiring A players, and the need for continuous feedback between sales and product teams. Tomer highlights that success in sales is not just about closing deals but also about understanding customer needs and fostering a collaborative team environment.

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