In this episode of the LifeLong Customer podcast, we sit down with Alexander Gershenson, CEO at SupplyShift, to explore the world of sustainable supply chains. Join us as we delve into the challenges and opportunities of driving responsible sourcing, reducing carbon emissions, and promoting sustainability throughout supply chains.

Alex shares his unconventional journey from academia to tech CEO, highlighting the pivotal moment that led to the founding of SupplyShift. Discover how their software platform empowers companies to collect data from suppliers, track their sustainability efforts, and collaborate on driving continuous improvement.

From the importance of being an expert partner to the role of thought leadership and industry events, we uncover effective strategies for customer acquisition and growth in a nascent industry. Alex also emphasizes the value of strong finance leadership and the benefits of bringing experienced professionals on board to support scaling efforts.

Tune in to gain insights into the evolving landscape of responsible sourcing, and learn how collaboration and communication can foster lasting relationships and create positive environmental impacts.

Get inspired to make a difference in your industry and embrace the transformative power of sustainable supply chains.