On this episode of the Simply Smart Business podcast, host Nicki Ong chats with Lauren Kim, a passionate marketing director, creative strategist, and team culture enthusiast. Lauren leads marketing at Team Orthodontics, an Arizona-based orthodontic practice known for their unforgettable experiences and creating beautiful, confident smiles.

Lauren shares her inspiring career journey, from her early days in orthodontics to leading marketing and spearheading initiatives that drive both team and business success. She reveals her passion for systems, building strong teams, and fostering authentic relationships with customers. 

Lauren also dives into the importance of culture fit in the workplace and balancing motherhood with career aspirations. Lastly, she gives us a sneak peek into her exciting new venture, Straight Up, designed to empower doctors and their teams to elevate their marketing strategies.

Don’t miss this episode packed with actionable insights and inspiring stories.

Key Takeaways

• Strong Culture Fit Drives Success: Working for a company that aligns with your values fosters growth and fulfillment.
• Team Development is Key: Regular one-on-one meetings can build trust, strengthen culture, and empower teams to succeed.
• The Power of Customer Feedback: Engaging with customers throughout their experience helps provide better services and fosters strong relationships.
• Giving Back Matters: Initiatives like the Smile Scholarship demonstrate the power of businesses positively impacting their community.
• Balance is Possible: Through time management and prioritizing passions, it’s possible to juggle multiple roles effectively.

Connect with Lauren 

Connect with Lauren to learn more about her work, initiatives, and upcoming coaching program, Straight Up: https://www.linkedin.com/in/laurenvkim/

Explore how this Arizona-based practice (Team Orthodontics - https://teamorthodontics.com/) is transforming smiles and giving back to the community.

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ABOUT YOUR HOST

Since 2008, Nicki’s been optimizing websites, copywriting, and blogging, while embracing her passion for working with other small business owners to improve their online presence using digital marketing.

She’s a mompreneur (with an incredible 6-year-old son!), wife to an amazing hubby, fitness and nutrition enthusiast, author-to-be, red wine lover, Scorpio, and eternal optimist. One could say she’s multi-passionate.

Learn more and connect with Nicki here: https://nickiong.com/simplesprout/