In this episode of the Sonin //Podcast, Paul is joined by James Coleman, creator of Facial Dynamics, to explore the journey behind Facial Dynamics, a digital platform designed to transform facial rehabilitation. The conversation traces the project from its earliest experimentation through to real-world use in NHS settings, unpacking the challenges of designing for sensitive conditions, building trust with clinicians, and creating technology that people actually want to use. Rather than focusing on features, the episode centres on people: patients, clinicians, and the emotional realities of rehabilitation and how thoughtful product design can make a meaningful difference.