Alina Croitoru, Founder of Inner On, builds a social operating system that eliminates media and content to create genuine one-on-one connections addressing the global loneliness epidemic affecting two billion people worldwide. Describing herself as a "nine lives cat with Labrador instincts," she transitioned from being a unicorn operator across seven countries to founding Inner On after becoming obsessed with solving authentic human connection in an age of tech fatigue and social media burnout. Alina identifies the core problem as social media's ad revenue model that rewires attention spans through fake dopamine hits and parasocial relationships, while everything has become performative marketing platforms that erode trust and genuine friendships, leaving people unable to connect authentically despite constant digital exposure. Inner On functions as a matchmaking platform powered by social science rather than dating algorithms, using AI to facilitate better conversations around taboo topics while connecting users with perfect matches for their current life phase, whether seeking emotional support, habit formation, or friendship development through shared goals and practices. Moving strategically to London five months ago (partly inspired by childhood Harry Potter dreams), Alina targets the UK's 46% declared loneliness rate, recognizing this likely underrepresents actual isolation in a culture that avoids directness, while building toward practical wellbeing systems that move beyond online conversations to real-world habit formation and support networks. She observes the UK ecosystem favors traditional B2B models over consumer tech innovation compared to US markets, requiring patience as an outsider, though she's found meaningful connections through 100+ networking events using her three-genuine-connection strategy, particularly valuing one-on-one coffee meetings over large gatherings. Alina positions Inner On as building the future for Gen Z who increasingly reject social media by purchasing phones without app access, creating an anonymous, ad-free platform focused on uplifting people through systematic support networks that adapt as individuals evolve their definition of success across different life phases, from current business building to potential future farming or poetry performance.