Heidi Campo is a former gym owner who built an incredible culture of comradery in her strongman gym. Not only that but she had a singular focus on delivering the college athlete experience to her members.

She delivered on this experience in a way that was exclusive, but welcoming and accessible to all levels of experience. If you only take one thing away from this episode I would suggest that you figure out the experience you want to deliver to your members.

What can you do to serve them better, what can you do to create a unique experience, and what can you provide that no one else in your area can?

PS. Heidi is also a podcaster and I highly recommend checking out her show if you enjoy science/sci-fi which you can find here:

https://open.spotify.com/show/4iYpzVDhtami8OkvrsoPc0?si=3fb7055027b64f31