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Building the Brand Reputation Playbook: Aligning Business Objectives to Drive Perception and Growth
A conversation with Gabrielle Ferree of OneTrust, and TCV Principals Katja Gagen and Kunal Mehta.
Communications and marketing teams are often siloed yet need to work hand in hand to build and scale the brand perception that can hypercharge growth. In the inaugural episode of "Growth Hacks," Kunal and Katja are joined by Gabrielle Ferree, head of public relations at OneTrust, the leading privacy, security, and data governance platform. Gabrielle reveals how she pulled in stakeholders across the company when planning a five-year anniversary campaign that celebrated the startup's early successes, and how she aligns PR objectives with business objectives. The conversation also serves up strategy for successfully simplifying your company story, along with smart ways to work with the media. Here's what you will learn:
- How partnering with stakeholders throughout the organization can organically expand your campaign reach
- How to create a PR playbook from scratch
- The importance of aligning with C-suite business goals and marketing teams
- Understanding the changing rhythms of newsrooms and working with media in 2021
- Expanding the definition of communications into other arenas, including sales and HR
For all this and much more, settle back and press play.
View all episodes
By TCVA conversation with Gabrielle Ferree of OneTrust, and TCV Principals Katja Gagen and Kunal Mehta.
Communications and marketing teams are often siloed yet need to work hand in hand to build and scale the brand perception that can hypercharge growth. In the inaugural episode of "Growth Hacks," Kunal and Katja are joined by Gabrielle Ferree, head of public relations at OneTrust, the leading privacy, security, and data governance platform. Gabrielle reveals how she pulled in stakeholders across the company when planning a five-year anniversary campaign that celebrated the startup's early successes, and how she aligns PR objectives with business objectives. The conversation also serves up strategy for successfully simplifying your company story, along with smart ways to work with the media. Here's what you will learn:
- How partnering with stakeholders throughout the organization can organically expand your campaign reach
- How to create a PR playbook from scratch
- The importance of aligning with C-suite business goals and marketing teams
- Understanding the changing rhythms of newsrooms and working with media in 2021
- Expanding the definition of communications into other arenas, including sales and HR
For all this and much more, settle back and press play.