Startup Scaleup People

Building the ‘ClassPass for Private Members’ Clubs | Melissa Dewar


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In episode 21, Mario sits down with Melissa Dewar, founder & CEO of The Modernist, a tech‑enabled membership platform connecting premium venues with “modern members” across cities like London, Paris and New York.

​Melissa explains how she’s building a kind of “ClassPass for private members’ clubs” a global operating system that aggregates social clubs, co‑working and wellness spaces into one platform for members and venues. She shares the origin story, the two‑sided marketplace model, and why post‑COVID demand for curated, in‑person experiences is exploding.​

We talk about growing The Modernist to 1,000+ members and 20+ venues, the challenges of a two‑sided marketplace, using AI to streamline operations and curation, and what it’s really like fundraising as a female founder in today’s market.​

About Startup Scaleup People

Real stories from startup, scaleup & enterprise leaders. From boardrooms to founder garages, we bring you insights on growth, leadership, funding, exits, governance, AI, fintech, SaaS, and business transformation.

New episodes every Sunday at 4PM UK time.

Chapters

00:00 The Startup Behind “ClassPass for Private Members Clubs”

03:00 The Problem With Multiple Memberships Across Cities

06:00 The Modernist Business Model Explained

09:00 Building a Curated Community & Application Process

12:00 Scaling to 1,000 Members & 20 Venues

16:00 Fundraising Challenges for Non-AI Startups

20:00 Expanding to New York & Paris

24:00 Lessons From Building a Community-Driven Platform



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Startup Scaleup PeopleBy Mario Rivas