Nelson is joined by co-founder and CEO of Tresl, John Chao. Described as the “self-driving car” of e-commerce, Tresl provides data science services for e-commerce businesses.

Topics of conversation include the power of data to drive sales, the unprecedented growth of the e-commerce market during COVID, managing a remote team, the ups and downs of working remotely, tracking which investments drive sales, and other topics.

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[0:58] - John Chao introduces himself, and shares how his company Tresl is providing powerful new tools for e-commerce businesses.

[12:23] - Data collected is only as good as data used.

[17:03] - The insane boom of e-commerce during COVID.

[19:23] - The power of Shopify, ConversionXL, and other e-commerce tools.

[23:30] - Understanding attribution, marketing, and conversion rate networks.

[33:30] - Starting Tresl, brainstorming ideas, and building the business.

[40:02] - Access to the global markets as a remote freelancer.

[43:00] - The connections that are lost when you are physically isolated from your team.

[46:56] - Using Notion to manage a remote team.

[49:33] - Using process documentation to create SEO rich content for blog posts, videos, etc.

Resources Mentioned:
www.nelson-jordan.com/newsletter
www.linkedin.com/in/nelsontjordan
https://www.linkedin.com/in/johnychao/
https://tresl.co/