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October 21, 2022

Building The First Black-Owned Baby Registry

19 minutes

Tara Darnley is the founder of Darlyng & Co., an innovative line of baby products and apparel.

Darlyng & Co. is also the first Black-owned baby registry with more than 100 kid’s products and the fastest-growing clean beauty brand with products formulated for locs, Peculiar Roots.

Darlyng & Co. brands are currently sold by retailers such as Amazon, Walmart, Target, Kroger, Sally Beauty, and more.

In this interview, Tara shares:

What inspired her to start the business

How the business was financed initially

Owning ideas and learning how to file a patent

Starting the first Black owned baby registry

Best practices for operating her business effectively

Developing good manufacturer relationships

Growing from a team of two to selling in multiple retailers

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By SHOPPE BLACK