​In this episode of the African Americans in Sport Podclass, guest host Dr. Ajhanai (AJ) Keaton, an Assistant Professor at the University of Massachusetts Amherst specializing in organizational behavior within sports, engages in a compelling conversation with Jenna Smith, founder of Tantamount Sports Group. Jenna shares her journey in establishing a pioneering sports marketing firm dedicated to elevating athletes' brands and creating meaningful partnerships, with a particular focus on empowering female athletes through Name, Image, and Likeness (NIL) opportunities and professional sports. The discussion delves into Jenna's extensive background in sports management, her strategic vision for bridging the gap between athletes and brands, and her commitment to challenging traditional sports partnership models to create equitable opportunities for women in sports. Listeners will gain insights into the intersection of sports, technology, and emerging brands, and how authentic partnerships can drive brand growth and cultural influence. ​