Customer Conversations

Building the marketing machine with Act-On’s David Greenberg

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David Greenberg is the SVP of Marketing at Act-On Software.  David shares more about his background and how he wound up helping companies like Act-On grow successfully through marketing.  Here are some of the highlights of what you can expect in this episode:

  • What marketing can do to optimize your sales funnel
  • Why you need qualitative data from your customer to make improvements in sales, marketing and product
  • How to manage a co-hort of users to get regular feedback about your product
  • What you need to do to build a marketing machine that works for your company
  • How customers want to make purchasing decisions today

    • Resources

    • Act-On Content Library
    • Act-On Blog

      • Reaching out to David

      • Connect with David on LinkedIn
        • ...more
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        Customer ConversationsBy Sean Boyce and Stuart Balcombe
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