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Building the Netflix of Africa | Jason Njoku founder iROKO
In this episode we chat with Jason Njoku, in one of his first interviews since announcing that iROKO will be IPOing on the London Stock Exchange in 2022. iROKO (which is often described as the Netflix of Africa) has had a number of companies under it's umbrella with the most successful being the ROK Group which was acquired by Canal+. In this episode:
0:00 - Introduction of Jason Njoku & iROKO
1:10 - The different expectations for content from users across Africa
6:53 - The magic number to prevent user churn
12:55 - iROKO's growth hacks
16:56 - The challenges producing content on the continent
19:30 - The growing popularity of non-Western international content
22:28 - The creation of, growth and hacks that resulted in the success of the ROK Group
27:32 - The ROK Groups approach to identifying talent
28:43 - iROKO's 2022 IPO
34:38 - Jason's views on the Creators Economy
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By Maya CaddleIn this episode we chat with Jason Njoku, in one of his first interviews since announcing that iROKO will be IPOing on the London Stock Exchange in 2022. iROKO (which is often described as the Netflix of Africa) has had a number of companies under it's umbrella with the most successful being the ROK Group which was acquired by Canal+. In this episode:
0:00 - Introduction of Jason Njoku & iROKO
1:10 - The different expectations for content from users across Africa
6:53 - The magic number to prevent user churn
12:55 - iROKO's growth hacks
16:56 - The challenges producing content on the continent
19:30 - The growing popularity of non-Western international content
22:28 - The creation of, growth and hacks that resulted in the success of the ROK Group
27:32 - The ROK Groups approach to identifying talent
28:43 - iROKO's 2022 IPO
34:38 - Jason's views on the Creators Economy