Today our guest is Tiger Yang, President and Co-founder of Apex Technologies. Tiger and Jimmy, two co-founders at Apex, actually met each other their freshman year as lab partners for electrical engineering and computer sciences at UC Berkeley. They started developing their interests in enterprises on improving efficiency in the marketing field. And when they decided to come back to china, Apex technologies was born.   

0:57 Why Tiger and Jimmy decided to come back to china and start Apex Technologies  

2:37 How Apex Technologies keeps innovating in the age of AI and Big data  

8:07 Factors influencing people’s choices   

13:16 Industries of focus  

17:07 Industries that are challenging to tap in

19:12 Personalised marketing and data driven internal decision making 

24:23 How Apex Technologies helps reshape services and solve security issues  

25:15 Apex Technologies’ competitive advantage  

29:35 The future of AI  

32:44 General advice for our audience who are interested in starting up in China