In this episode, we meet Alison Cayne, the founder, and CEO of Haven’s Kitchen. 

Haven’s Kitchen is a fresh sauce brand with sustainable squeezable pouch packaging. 

In this episode, we hear Alison’s journey from starting a cooking school to launching CPG brand.   

Other topics covered in this episode

• The Expo West trade show
• Distributing fresh vs. shelf-stable products
• Retail 1st Perspective of Omnichannel
• The role of a brands website

Key Takeaways

• You don’t need a booth at Expo West to drive business results
• Every channel should have an objective (11:47)
• Fresh foods have limited channels for distribution
• The website is a critical educational tool for brands
• QR codes are a great tool to send buyers to web-based product education
• Consumers want you to be in the same part of the store in every retailer
• Channels should be complementary flywheels, not separate funnels
• Solve a problem for your customer and make them a hero

Please let us know your thoughts about the episode!

Where to find Alison Cayne:

Linkedin: https://www.linkedin.com/in/alison-cayne-223b0b14a/

​Website: https://havenskitchen.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 

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