My guest is Alberto Savoia, the first Engineering Director at Google. He's currently a lecturer at Stanford University and the author of the international bestseller "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed." 

In this episode, we cover:

• (00:00) Introduction
• (01:19) Bitten by a failure, Alberto decided to bite back!
• (05:06) Market Research: Collect Skin-in-the-Game
• (08:24) Collect Your Own Data (YODA)
• (11:09) Say It With Numbers: The XYZ Hypothesis
• (15:22) Test Your Ideas by Pretotyping
• (20:01) Remember That Prototyping Is the Most Ethical Thing to Do
• (23:44) Collect Enough Evidence
• (27:15) Start With One Hypothesis
• (29:53) Interview Customers Only to Explore the Problem Space
• (35:07) Fall in Love With the Problem but Flirt With the Idea
• (39:10) Build a Culture of Experimentation
• (43:52) Final Discussion

Watch as a video + more information: https://youtu.be/aQ_SrxK9zjo

Where to find Paweł Huryn?

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