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Building The Right Product with Alberto Savoia, ex-innovator at Google
My guest is Alberto Savoia, the first Engineering Director at Google. He's currently a lecturer at Stanford University and the author of the international bestseller "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed."
In this episode, we cover:
- (00:00) Introduction
- (01:19) Bitten by a failure, Alberto decided to bite back!
- (05:06) Market Research: Collect Skin-in-the-Game
- (08:24) Collect Your Own Data (YODA)
- (11:09) Say It With Numbers: The XYZ Hypothesis
- (15:22) Test Your Ideas by Pretotyping
- (20:01) Remember That Prototyping Is the Most Ethical Thing to Do
- (23:44) Collect Enough Evidence
- (27:15) Start With One Hypothesis
- (29:53) Interview Customers Only to Explore the Problem Space
- (35:07) Fall in Love With the Problem but Flirt With the Idea
- (39:10) Build a Culture of Experimentation
- (43:52) Final Discussion
Watch as a video + more information: https://youtu.be/aQ_SrxK9zjo
Where to find Paweł Huryn?
• My newsletter: https://www.productcompass.pm
• YouTube: https://www.youtube.com/@pawelhuryn
• LinkedIn: https://www.linkedin.com/in/pawel-huryn
• Twitter (X): https://twitter.com/PawelHuryn
View all episodes
By Paweł Huryn
5
11 ratings
My guest is Alberto Savoia, the first Engineering Director at Google. He's currently a lecturer at Stanford University and the author of the international bestseller "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed."
In this episode, we cover:
- (00:00) Introduction
- (01:19) Bitten by a failure, Alberto decided to bite back!
- (05:06) Market Research: Collect Skin-in-the-Game
- (08:24) Collect Your Own Data (YODA)
- (11:09) Say It With Numbers: The XYZ Hypothesis
- (15:22) Test Your Ideas by Pretotyping
- (20:01) Remember That Prototyping Is the Most Ethical Thing to Do
- (23:44) Collect Enough Evidence
- (27:15) Start With One Hypothesis
- (29:53) Interview Customers Only to Explore the Problem Space
- (35:07) Fall in Love With the Problem but Flirt With the Idea
- (39:10) Build a Culture of Experimentation
- (43:52) Final Discussion
Watch as a video + more information: https://youtu.be/aQ_SrxK9zjo
Where to find Paweł Huryn?
• My newsletter: https://www.productcompass.pm
• YouTube: https://www.youtube.com/@pawelhuryn
• LinkedIn: https://www.linkedin.com/in/pawel-huryn
• Twitter (X): https://twitter.com/PawelHuryn
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