<p>From achieving spousal buy in to hiring a head brewer, Matthew, Conner, and Matty discuss the importance of building the right team for Fertile Ground Beer Co. In addition, the founders provide insight on the different roles and responsibilities of all the team members involved in building a brewery.</p>

From achieving spousal buy in to hiring a head brewer, Matthew, Conner, and Matty discuss the importance of building the right team for Fertile Ground Beer Co. In addition, the founders provide insight on the different roles and responsibilities of all the team members involved in building a brewery.

Building the Team, the Who

Cultivating a Craft is a real time account of the launch of Fertile Ground Beer Co., a brewery-in-planning in Jackson, Mississippi set to open in 2021.  In each episode, the founders of FGBC take you on their journey and highlight integral facets of opening any startup business including defining your “why”, building a team, and developing a brand. This 10 episode season starts with the idea of a brewery, and ends with the sharing of a cold beer in the newly-opened Fertile Ground Beer Co. taproom. Join us as we discuss the journey from start to finish.

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Cultivating a Craft is a real time account of the launch of Fertile Ground Beer Co., a brewery-in-planning in Jackson, Mississippi set to open in 2021. In each episode, the founders of FGBC take you on their journey and highlight integral facets of opening any startup business including defining your “why”, building a team, and developing a brand. This 10 episode season starts with the idea of a brewery, and ends with the sharing of a cold beer in the newly-opened Fertile Ground Beer Co. taproom. Join us as we discuss the journey from start to finish.

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Building the Team, the Who

Building the Team, the Who