The marketing technology landscape is still growing at a rapid pace, leaving marketers to try and keep up with new software additions, integrations and acquisitions. Scott Brinker's 2020 Marketing Technology Landscape revealed more growth for martech solutions — reaching 8,000 solutions, a 13.6% lift from 2019.

So how do you go about building the right martech stack for your company? Well, Dan McGaw has got you covered. His book, “Build Cool Sh*t: A Blueprint to Creating a Marketing technology Stack,” shares all of his tips, tools and best practices for creating a powerful — and flexible — martech stack. And he’s on the B2BMX Podcast today to dive deeper into:

• The inspiration behind the book and what to expect from it;  
• The state of marketing technology;  
• The future of the martech landscape and what we can expect in terms of consolidation;  
• Tips for assessing and improving martech stack;  
• The key components of a martech stack, and the nice-to-haves;  
• The importance of having talent to manage the stack; and 
• So much more!  

RELATED LINKS 

• Learn more about mcgaw.io 
• Get your copy of Dan’s book “Build Cool Sh*t” 
• Check out the new B2BMX: Next-Level ABM event