In this special episode of The Catalog Cult, host Dan Pantelo welcomes Facebook Top 100 Advertiser Charlie Tichenor to dive deep into the world of Dynamic Product Ads (DPA). Known for his expertise in turning Facebook ads into a “money printer,” Charlie shares invaluable insights for maximizing the power of catalog ads in 2025.

This episode is packed with actionable strategies for ecommerce brands of all sizes. From breaking down the basics of DPA to advanced techniques for scaling and optimizing campaigns, Dan and Charlie cover it all:

• Beginner Tips: Setting up DPA campaigns with the right audiences and catalogs to steal sales from competitors and close deals with ease.
• Intermediate Strategies: Curating product feeds into categories like bestsellers, high AOV items, or low CAC products to achieve specific business objectives.
• Expert Moves: Leveraging custom labels, offline conversion events, and new Meta features like Video DPA to refine targeting, improve margins, and drive profitability.

Plus, they discuss how to weaponize catalog ads for goals like reducing return rates, clearing inventory, or improving LTV, while keeping your ad account running like a well-oiled machine.

Whether you’re new to catalog ads or an expert looking for advanced techniques, this episode is full of gems that will transform how you approach DPA.

Connect with Charlie Tichenor:

• LinkedIn: https://www.linkedin.com/in/charleytichenoriv/
• X: https://x.com/ctthedisrupter

Connect with Dan Pantelo:

• LinkedIn: https://www.linkedin.com/in/danpantelo/
• X: https://x.com/danpantelo

For more insights and tools to level up your catalog ads, visit Marpipe.com.

If you’re ready to unlock the full potential of catalog ads, subscribe to The Catalog Cult newsletter for tips, strategies, and industry insights: https://www.marpipe.com/newsletter-sign-up-page.