Why: People want experiences instead of things.  Life becomes the experience.  

Growth: Serve your people so they serve your clients. Then focus on building the brand.

Marketing: Hummer wrapping… “We get our voice constantly out there so the people it resonates with want to sign up and be with us”

Mistakes: “Business building is surviving your mistakes because 99% of the things we do are failures.”  

Advice: Build the brand to attract the right people 

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