Jack Shukman had an unexpected moment of awakening while hiking the Pyrenees. A few phone calls and visits to his uncle, a Zen master, led them to co-found The Way, a meditation app that gives you one path forward. We talk about why less choice actually works, meditation as an antidote to the attention economy, building a company around stillness, and the 1 a.m. moment with his newborn that made it all worth it.

Try 'The Way' here: https://www.thewayapp.com/?

Vote 'The Way' for their Webby Design award: https://vote.webbyawards.com/PublicVoting#/2026/apps-software-immersive/app-excellence/best-visual-design-function