Most people these days are familiar with the Internet of Things, at least in concept – but when we speak of the web of things, we are speaking of an entirely different, though related issue. On this episode of Mr. Beacon, Stephen talks with Dominique Guinard, CTO of Evrythng, a company that helps brands create and establish digital links with their products. There are many reasons for this kind of technological integration into physical products and the two of them discuss the issues behind a unique identifier approach to product development and distribution. This is a fascinating conversation about where the world of products is headed, so make sure you listen.

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