Welcome to season 4, episode 1 of Better Than We Found It, the go-to podcast for sustainable leadership and purpose-driven business practices.

Today, we’re joined by Jon Parrella, Founder and CEO of TerraFlow Energy. In just one year, TerraFlow has become the world’s largest flow battery company, tackling one of the biggest challenges of our time: powering the colossal energy needs of data centers with American-made, long-duration battery storage.

In this episode, Jon shares his entrepreneurial journey — from early ventures in energy and SaaS to founding TerraFlow Energy. We explore how his mindset, risk-taking approach, and ability to pivot have fueled rapid growth, and why flow batteries could be the breakthrough technology for the energy transition.

We also dive into:

• Lessons from building and exiting multiple companies
• Why long-duration storage is key to AI-driven data centers
• How to scale a startup from idea to gigafactories in under 18 months
• Leadership, hiring, and the importance of aligning interests
• Jon’s vision for leaving a lasting legacy in clean energy

If you’re interested in entrepreneurship, energy innovation, or building sustainable solutions at scale, this is an episode you won’t want to miss.