How do you build a global business from China? What are the opportunities and challenges for founders operating in multiple geographical locations?

Today, we have with us Bertrand Schmitt, Co-Founder & Chairman at App Annie, a leading mobile market data and analytics platform with data on over 8 million apps and thousands of websites. Today, App Annie is one of the most trusted names in mobile data analytics.

As someone who entered the world of analytics in the early 2000s, Bertrand is a strong believer in the role of data and metrics in helping businesses build the products their customers want. With the growth of mobile apps, the need for new analytics was the inspiration to launch App Annie.

In today’s episode, Bertrand takes us back to the initial stage of development of mobile data analytics with the advent of the iPhone and App Store, and how he identified a problem that was yet to surface and started App Annie. We then dive deep into how he moved to China and ended up launching a global business from Beijing at a time when the company hardly had any tangible China market exposure.