In this episode of Founders Future, with host Ammar Elm, we sit down with Victoria Canham, founder of Victoria Canham Consultancy. Victoria shares her journey from working in financial services compliance to discovering her passion for the human side of change management. She discusses what motivated her to start her own global coaching and people strategy firm, dedicated to transforming organizations from the inside out by focusing on culture, high performance, and employee well-being.

Victoria delves into the core of her business, explaining how she partners with scaling companies to improve the entire employee journey—from recruitment to post-exit. She highlights the critical importance of moving beyond generic perks to create genuinely supportive work environments that prevent burnout and foster loyalty. Victoria also offers invaluable advice for new coaches, emphasizing the power of networking, perfecting your message, and understanding your target audience before worrying about branding.