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Building Tiny Products and Finding Your Product Soulmate With Kelsey Ruger of Hello Alice
In this episode of Product Chats we explore how Kelsey Ruger, Vice President of Product at Hello Alice, builds tiny products. Using this approach, Kelsey is able to quickly test ideas to see which are worth pursuing. We also discuss finding your product soulmate, building minimum lovable products, and building products for specific personas.
Time Stamped Show Notes
Listening to your customers and not making assumptions [02:18]
Building tiny products [04:47]
How tiny products can lead buyers to buying bigger products [06:29]
Kelsey’s framework for building tiny products [07:37]
Identifying what tiny product to build [09:33]
Validating that your tiny products are relevant [10:08]
Tools for tracking tiny products’ performance [11:17]
Finding your product soulmate [12:59]
Minimum lovable products [14:02]
Do people really buy on need? [15:36]
Designing products desirable to your personas [18:20]
Creating positive emotions for users [19:36]
The importance of trust in product management [20:56]
Building products for specific personas [21:30]
Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.
Get your free Canny account today.
Stay Connected!
View all episodes
By CannyIn this episode of Product Chats we explore how Kelsey Ruger, Vice President of Product at Hello Alice, builds tiny products. Using this approach, Kelsey is able to quickly test ideas to see which are worth pursuing. We also discuss finding your product soulmate, building minimum lovable products, and building products for specific personas.
Time Stamped Show Notes
Listening to your customers and not making assumptions [02:18]
Building tiny products [04:47]
How tiny products can lead buyers to buying bigger products [06:29]
Kelsey’s framework for building tiny products [07:37]
Identifying what tiny product to build [09:33]
Validating that your tiny products are relevant [10:08]
Tools for tracking tiny products’ performance [11:17]
Finding your product soulmate [12:59]
Minimum lovable products [14:02]
Do people really buy on need? [15:36]
Designing products desirable to your personas [18:20]
Creating positive emotions for users [19:36]
The importance of trust in product management [20:56]
Building products for specific personas [21:30]
Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.
Get your free Canny account today.
Stay Connected!