Building relationships is core to human existence, but how does that translate when connecting in an online environment? In this podcast, Chad Nielson, Vice President of Online Communities in the US, joins as a special guest host to interview Eduardo Faria, Community Competence Lead for Asia Pacific. Together they explore how building authentic relationships with consumers online leads to uniquely deep insights and why we must tap into the principles of intrinsic motivations to better connect with key audiences.

To read Eduardo's paper, For the Love of Money, click here, and feel free to reach out to Edu directly via [email protected]. 

#authenticrelationships #communities