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Building Trust and Connections With Peter Hopwood
On this episode of Build Better Brands, Danielle Clarke is joined by Peter Hopwood, Global Speaker Coach & TEDx Coach / International Pitch Coach / Storytelling for Sales / Virtual Speaking Specialist. Peter shares some insights into speaking, mindset and behaviours and the skills that are needed to build trust with people through the way that you talk.
KEY TAKEAWAYS
- People may still appreciate you even though they may not show it. Somebody who really tries to listen well – not just to how you're showing up, but to how others are reacting – you can get a feeling of if you're sharing value or not. Don't always look for the ‘likes', you know if you're giving value, or helping people, or not. Trying to get away from the ‘like' mentality is a good thing.
- Helping people to show up well is essentially what I do, helping them to share their messages in a way that people can connect with and relate to, that they're intrigued to hear more and to share that in the right way. Connection is what we're looking for, whether that's being relatable, connecting on a deeper level or simply agreement – because if people agree with you, or you can muster an emotion from them that matches the one you're talking about, they're more likely to listen.
- If it's predictable and we know what's going to happen, your brains aren't intrigued. If you speak in a calm, warm tone which is appealing at first but less so when you carry on in the same tone, brains will switch off because it's predictable and boring. We love gossip because it's emotional and people want to know. Moments of emotion drive what stories are all about. In sales, as soon as somebody feels like they're being sold they switch off. If you bring in stories (success, things that have happened to you, maybe with a conflict or a change in there) we listen more. We want to listen to stories and are more likely to retell that same story to someone else.
- People are number one in all this. You can look at a brand or a logo and you don't always know who's behind them. If you take that and flip it on its head and look at the founders and how they came up with and started their business we can relate and believe in why they're doing what they're doing. Again, it's all about showing up and creating a connection.
BEST MOMENTS
‘When we appreciate things, we need to let people know and give reasons why – we don't often do that.'
‘It's just as much what you say, and the content, as it is how you deliver that.'
‘Focus on the value of what you're sharing, how you want people to feel, what do you want them to walk away with/do/feel?'
‘If you can show up in a way that makes people want to connect with you, even if it's on Zoom, do it.'
ABOUT THE GUEST
British born Peter travels the globe (physically & virtually) supporting executives, leaders, founders and teams to craft and deliver engaging stories, increase their leadership presence and persuasive connection - with impact.
Essentially, Peter guides professionals to adopt a set of speaking behaviours and insights to create stronger chemistry and connection, using storytelling techniques to get closer to better outcomes.
From Dubai to Amsterdam, Shanghai to Berlin, Peter's engaging coaching skills are in high demand taking founders, entrepreneurs, CEOs and TEDx speakers to the next level in their confidence, storytelling abilities and presence on stage or in a virtual setting.
Equally, as a global events MC / virtual host and presenter, Peter has built an extensive portfolio of shaping some of the strongest tech events on the planet. 500+ events, professionally shaping stages worldwide – delighting audiences globally and through the screen.
Chair of the Communication Committee of the The World Innovation and Change Management Institute (WICMI), Peter has worked in 42 countries (physically) and lived in 7 - now based in Split, Croatia.
LinkedIn: https://www.linkedin.com/in/peterhopwoodpublicspeaking/?originalSubdomain=hr
ABOUT THE HOST
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.
Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people's lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.
Insta - @danielleclarkecreative | [https://www.instagram.com/danielleclarkecreative/]
LinkedIn - [https://www.linkedin.com/in/danielle-clarke-creative/]
Twitter - @D4nielleCl4rke | [https://twitter.com/D4nielleCl4rke](https://twitter.com/D4nielleCl4rke)
Email - [[email protected]](http://www.danielleclarkecreative.com/)
Website: www.danielleclarkecreative.com
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Danielle ClarkeOn this episode of Build Better Brands, Danielle Clarke is joined by Peter Hopwood, Global Speaker Coach & TEDx Coach / International Pitch Coach / Storytelling for Sales / Virtual Speaking Specialist. Peter shares some insights into speaking, mindset and behaviours and the skills that are needed to build trust with people through the way that you talk.
KEY TAKEAWAYS
- People may still appreciate you even though they may not show it. Somebody who really tries to listen well – not just to how you're showing up, but to how others are reacting – you can get a feeling of if you're sharing value or not. Don't always look for the ‘likes', you know if you're giving value, or helping people, or not. Trying to get away from the ‘like' mentality is a good thing.
- Helping people to show up well is essentially what I do, helping them to share their messages in a way that people can connect with and relate to, that they're intrigued to hear more and to share that in the right way. Connection is what we're looking for, whether that's being relatable, connecting on a deeper level or simply agreement – because if people agree with you, or you can muster an emotion from them that matches the one you're talking about, they're more likely to listen.
- If it's predictable and we know what's going to happen, your brains aren't intrigued. If you speak in a calm, warm tone which is appealing at first but less so when you carry on in the same tone, brains will switch off because it's predictable and boring. We love gossip because it's emotional and people want to know. Moments of emotion drive what stories are all about. In sales, as soon as somebody feels like they're being sold they switch off. If you bring in stories (success, things that have happened to you, maybe with a conflict or a change in there) we listen more. We want to listen to stories and are more likely to retell that same story to someone else.
- People are number one in all this. You can look at a brand or a logo and you don't always know who's behind them. If you take that and flip it on its head and look at the founders and how they came up with and started their business we can relate and believe in why they're doing what they're doing. Again, it's all about showing up and creating a connection.
BEST MOMENTS
‘When we appreciate things, we need to let people know and give reasons why – we don't often do that.'
‘It's just as much what you say, and the content, as it is how you deliver that.'
‘Focus on the value of what you're sharing, how you want people to feel, what do you want them to walk away with/do/feel?'
‘If you can show up in a way that makes people want to connect with you, even if it's on Zoom, do it.'
ABOUT THE GUEST
British born Peter travels the globe (physically & virtually) supporting executives, leaders, founders and teams to craft and deliver engaging stories, increase their leadership presence and persuasive connection - with impact.
Essentially, Peter guides professionals to adopt a set of speaking behaviours and insights to create stronger chemistry and connection, using storytelling techniques to get closer to better outcomes.
From Dubai to Amsterdam, Shanghai to Berlin, Peter's engaging coaching skills are in high demand taking founders, entrepreneurs, CEOs and TEDx speakers to the next level in their confidence, storytelling abilities and presence on stage or in a virtual setting.
Equally, as a global events MC / virtual host and presenter, Peter has built an extensive portfolio of shaping some of the strongest tech events on the planet. 500+ events, professionally shaping stages worldwide – delighting audiences globally and through the screen.
Chair of the Communication Committee of the The World Innovation and Change Management Institute (WICMI), Peter has worked in 42 countries (physically) and lived in 7 - now based in Split, Croatia.
LinkedIn: https://www.linkedin.com/in/peterhopwoodpublicspeaking/?originalSubdomain=hr
ABOUT THE HOST
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.
Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people's lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.
Insta - @danielleclarkecreative | [https://www.instagram.com/danielleclarkecreative/]
LinkedIn - [https://www.linkedin.com/in/danielle-clarke-creative/]
Twitter - @D4nielleCl4rke | [https://twitter.com/D4nielleCl4rke](https://twitter.com/D4nielleCl4rke)
Email - [[email protected]](http://www.danielleclarkecreative.com/)
Website: www.danielleclarkecreative.com
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.