This week, John Talman and Luke Hansen are joined by Ryan Redding, founder of Levergy, a marketing leader making waves in the trades. From his personal journey in the Midwest to helping contractors scale their businesses, Ryan shares actionable advice on building trust, mastering digital marketing, and the mindset shifts needed for long-term success. Whether you're looking to grow your contracting business or just want to be inspired by real-world stories of transformation, this episode offers a mix of humor, insight, and invaluable takeaways.

Key Takeaways:

• Trust is Everything: A clean, professional online presence and genuine customer engagement are non-negotiable for building trust.
• Marketing ROI Myth: True ROI comes from operational excellence; marketing is just one piece of the puzzle.
• Behavioral Nuances Matter: Understand your customer personas deeply to design targeted, effective strategies.
• Consistency is Key: Regularly updating reviews and maintaining transparency builds lasting trust.
• Values-Driven Growth: Building your business around core values, not just profits, leads to lasting impact and stronger relationships.