Host Cal Wilder sits down with Juda Engelmayer, CEO/President of HeraldPR, to explore the evolving world of public relations, ethics, and reputation management in the digital age. From handling high-profile crises to teaching the next generation of PR pros how to build genuine human connections, Juda reveals what it really takes to thrive in an industry where integrity and trust are everything.

With decades of experience navigating sensitive client situations, from political controversies to major media storms, Juda shares how he balances the “court of public opinion” with the court of law, why personal relationships still beat digital shortcuts, and how ethical decision-making shapes every successful PR strategy. Get ready to rethink how you communicate, lead, and protect your reputation in today’s fast-moving media landscape.

Takeaways:

• No amount of digital efficiency replaces the power of real human relationships. Face-to-face and voice-to-voice interactions build trust that can’t be replicated through email or social media and they remain the foundation of great PR.
• Many younger professionals shy away from direct interaction, but success in PR depends on it. Leaders must actively coach teams to engage personally, fostering confidence, empathy, and lasting professional relationships.
• In moments of crisis, credibility is your most valuable asset. For successes in PR, here are some values to keep in mind: never mislead, never fabricate, and never sacrifice transparency for short-term gain.
• Not every client deserves your endorsement. Upholding personal ethics protects your reputation and strengthens long-term trust with clients and media alike.
• The rise of digital and independent outlets means one-size-fits-all PR is obsolete. Tailor every campaign to its audience, blending traditional and online strategies while repurposing coverage for maximum impact.

Connect with Juda:

• LinkedIn: https://www.linkedin.com/in/jengelmayer/  
• Herald PR’s Website: https://heraldpr.com/
• Emerald Digital’s Website: https://emerald.digital/ 

Ways to Tune In:

• Transistor: https://marketingagencypowerhour.com/  
• Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT  
• Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281  
• Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243  
• iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/  
• Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409  
• YouTube: https://www.youtube.com/@MarketingAgencyPowerHour