In this episode of the Net Zero Business Podcast, I talk to Russ Avery of the Avery & Brown marketing agency about his Sustainability career, his views on green marketing and other interests, notably AI. Here's the highlights:

• Purpose driven business

• How clichéd images betray an inability to tell a story.

• Avoiding greenwash, greenhushing and the danger of big numbers

• Becoming a BCorp as a small business

• AI for good

As always, the podcast is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life

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