In this episode of Authority Architects, we sit down with Alexandra Conner, SVP of Marketing at FlexCare, to explore how human-centered storytelling is reshaping healthcare staffing and brand strategy.

Alexandra shares how her journey from global retail to healthcare marketing—and personal experiences with illness—changed how she thinks about leadership, trust, and impact. Today, she leads FlexCare’s brand with a focus on supporting clinicians and improving the systems that support patient care.

You’ll hear about:

- The healthcare staffing crisis and how FlexCare is addressing it

- Why empathy is now a competitive advantage in healthcare brands

- How storytelling builds credibility and loyalty

- What modern healthcare marketing really requires

- How to create purpose-driven growth in a regulated industry

This episode is for anyone who believes marketing should do more than sell, it should serve.

#AuthorityArchitects #AlexandraConner #FlexCare #HealthcareLeadership #BrandMarketing #HealthcareInnovation #StoryDrivenBrands #EmployerBrand #7Wonders