Behind The Brand

Building Trust in Real Estate: Jason Miller on Branding, Community, and Growth


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In this episode, Jason Miller, founder of Trust Real Estate Company, shares his journey of launching a new brokerage after 20 years in the real estate industry. He discusses the evolution of the real estate market, the importance of branding and community involvement, and offers valuable business tips for aspiring entrepreneurs. Jason emphasizes the significance of trust in building relationships and the need for realtors to engage with their communities. He also shares insights on overcoming challenges and the importance of authenticity in business.

Takeaways

  • Taking bold steps in business requires a strong vision.
  • Community involvement is crucial for building a successful brand.
  • The real estate industry has evolved significantly in recent years.
  • Trust is a fundamental aspect of client relationships.
  • Real estate is more than just transactions; it's about community.
  • Embracing uncertainty can lead to growth and opportunity.
  • Branding should reflect personal values and community ties.
  • Authenticity resonates more than perfection in marketing.
  • Engagement in local events strengthens business connections.
  • Setting clear goals is essential for business success.

Chapters

00:00 Taking the Leap: Jason Miller's Journey

05:47 The Evolution of Real Estate

12:10 Building Trust: The Brand Behind Trust Real Estate

19:33 Community Engagement and Its Importance

25:13 Business Tips and Lessons Learned

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Behind The BrandBy Moxie Creative

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