AEC Tech Journeys with Mayur Mistry

Building Trust in Sales Development: Lessons from the Construction Industry


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In this conversation, Mayur Mistry hosts Mark Facciani, who shares his journey from teaching to the construction industry and his insights on sales development, onboarding, and hiring strategies. Mark emphasizes the importance of leadership, hands-on experience, and building trust in sales. He also discusses the dynamics between sales development representatives and account executives, as well as the significance of character traits in hiring. Mark provides valuable advice for founders looking to enhance their sales processes and emphasizes the need for continuous learning and community support.

 

Takeaways

  • Mark transitioned from teaching to construction sales.
  • Education is about building teams and relationships.
  • Hands-on experience is crucial in learning a new industry.
  • Onboarding should include real-world experiences.
  • Building trust is essential in sales.
  • Sales development representatives should focus on meaningful outreach.
  • Account executives should spend time on prospecting.
  • Hiring should prioritize character traits over experience.
  • Founders should know their sales metrics before hiring.
  • Continuous learning and community support are vital for success.
  •  

    Chapters

    00:00 Introduction to Mark Facciani

    00:56 Mark's Career Highlights

    06:46 Transitioning from Education to Business

    07:05 Navigating Unknowns in Construction

    11:13 Onboarding Playbook for Construction

    13:24 Sales Strategies in Construction

    17:11 Effective Communication in Sales

    24:12 Building a Successful SDR Team

    30:01 Optimizing Account Executive Performance

    33:31 The Role of SDRs in Sales Teams

    38:28 When to Hire Sales Support

    43:34 Understanding Ramp-Up Times for New Hires

    46:29 Compensation Strategies for Sales Roles

    50:53 Recommended Reading for Founders

    52:54 Common Hiring Mistakes to Avoid

    53:55 Advice for Aspiring Sales Professionals

     

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    AEC Tech Journeys with Mayur MistryBy Mayur M Mistry


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