In This Episode, Andrew Sykes, CEO of Habits at Work and Kellogg professor at Northwestern University, shares practical tips for business owners on how to build trust with customers, craft impactful first impressions, and effectively use empathy in sales interactions.

In This Episode, Andrew Sykes, CEO of Habits at Work and Kellogg professor at Northwestern University, shares practical tips for business owners on how to build trust with customers, craft impactful first impressions, and effectively use empathy in sales interactions.

In This Episode,&nbsp;Andrew Sykes, CEO of Habits at Work and Kellogg professor at Northwestern University, shares practical tips for business owners on how to build trust with customers, craft impactful first impressions, and effectively use empathy in sales interactions.

Building Trust in Sales: My Conversation with Andrew Sykes

Running a business is tough. Every day challenges and obstacles pop up that can keep you from achieving your goals. Most of the time you know what to do; you learn to rely on your own business acumen and experience; but wouldn’t it be nice to have a team of experts behind you to back you up? 

The Small Business Edge podcast was created to be your team of experts. In my 25+ years of publishing magazines and newspapers for business owners, I had the good fortune to meet some incredibly smart people. I want to introduce you to these experts and have them provide you with tips and suggestions to running better companies. We will cover many of the most pressing issues facing business owners today; the things that keep you up at night.

But I don’t want the podcast, or any other program we put together for you, to simply be a monologue. I want to hear from you. Listed below are several ways to connect with me and let me know what’s on your mind. You can also ask me to cover specific areas of running a business. This podcast is YOUR podcast. Let us help you realize your dreams.

I look forward to continuing our conversation.

Business

Management

Running a business is tough. Every day challenges and obstacles pop up that can keep you from achieving your goals. Most of the time you know what to do; you learn to rely on your own business acumen and experience; but wouldn’t it be nice to have a team of experts behind you to back you up? The Small Business Edge podcast was created to be your team of experts. In my 25+ years of publishing magazines and newspapers for business owners, I had the good fortune to meet some incredibly smart people. I want to introduce you to these experts and have them provide you with tips and suggestions to running better companies. We will cover many of the most pressing issues facing business owners today; the things that keep you up at night. But I don’t want the podcast, or any other program we put together for you, to simply be a monologue. I want to hear from you. Listed below are several ways to connect with me and let me know what’s on your mind. You can also ask me to cover specific areas of running a business. This podcast is YOUR podcast. Let us help you realize your dreams. I look forward to continuing our conversation.

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Building Trust in Sales: My Conversation with Andrew Sykes

Building Trust in Sales: My Conversation with Andrew Sykes