In this episode of Behind the Mirror, Keith Posehn, Dafra Sanou, and Liem Vuong explore why trust isn’t just a marketing buzzword - it’s the foundation of long-term brand growth. They unpack how brands can reinvent themselves by leveraging credibility through partnerships and influencer collaborations, the role of incrementality in reaching new markets, and why authentic advocacy outperforms traditional tactics. Whether you’re navigating brand repositioning or scaling partner programs, this conversation offers clear insights on how trust drives performance, loyalty, and lasting impact.