This video explains the importance of a strong online presence for building customer trust and guiding decisions. We’ll cover how to research a company’s reputation through reviews on platforms like Google and Checkatrade, why five-star ratings enhance visibility, and the value of customer testimonials for insight into responsiveness and professionalism. A well-organized website with links to review platforms boosts transparency, while easy access to estimates and tailored solutions for various heating systems help customers understand service options and make confident choices.