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In the inaugural episode of The Close Line, host Josh Bruyning introduces the philosophy behind the podcast, emphasizing the critical role of trust in sales and marketing interactions. He discusses the concept of 'trust points' as essential moments that build confidence with prospects, contrasting them with traditional metrics like touch points. Bruyning provides practical strategies for building trust and challenges listeners to rethink their approach to sales by focusing on trust as a measurable metric.
Josh's LinkedIn
Bruyning Media Services
Bruyning Media Services
Josh's LinkedIn
Close Line Book
In the inaugural episode of The Close Line, host Josh Bruyning introduces the philosophy behind the podcast, emphasizing the critical role of trust in sales and marketing interactions. He discusses the concept of 'trust points' as essential moments that build confidence with prospects, contrasting them with traditional metrics like touch points. Bruyning provides practical strategies for building trust and challenges listeners to rethink their approach to sales by focusing on trust as a measurable metric.
Josh's LinkedIn
Bruyning Media Services
Bruyning Media Services
Josh's LinkedIn
Close Line Book