In this episode, we flip the script, Winston Media founder John Carpenter jumps from host to guest to talk about why he built his business and how he helps others show up online the right way.

After years in recruiting and employer branding, John saw the same problem over and over again:
 Most small business owners know they need to post, but they don’t know what, how, or where to start.

That’s where Winston Media comes in.

Instead of asking clients to send over content, John goes straight to the source,  showing up in person to capture the real story through video, photography, podcasting, and social content.

You’ll hear John talk about:

• How COVID wiped out his first business — and why that reset changed everything
• Why he believes trust is the real currency in business
• What “high-trust industries” need to do differently online
• The types of clients he works best with (and why they usually hate social media)
• How showing up once a month can turn into a steady stream of content that converts

This episode is part business, part mindset, and all about helping people get out of their own way.

If you’re a small business owner who knows you should be creating content — but haven’t figured out how to make it fit your reality — this is your episode.